India’s festive season brings with it two of the country’s biggest online shopping extravaganzas — Flipkart’s Big Billion Days Sale and Amazon’s Great Indian Festival Sale. Both promise massive discounts, blockbuster deals, and irresistible offers.
Table of Contents
But are these deals really as good as they look?
The Tactics Behind the “Deals”
1.Inflated Discounts
Many products are first marked up with an artificially high “original price.” The sale then slashes this inflated price to create the illusion of huge discounts, even though the actual drop in price may be minimal.
2.Flash Sales & Urgency Traps
Limited-time offers and “only a few left” alerts pressure shoppers into making quick decisions. This sense of urgency often leads to impulsive buying, not careful decision-making.
3.Misleading Comparisons
Some products show “before vs. after” pricing that doesn’t truly reflect real market value, tricking customers into believing they’re saving more than they actually are.
How to Shop Smart
1.Compare Across Platforms:
Don’t assume one site always offers the lowest price. A quick comparison may reveal better deals elsewhere.
Check Price History:
Tools and apps are available that track the past prices of products. Use them to know if the deal is genuine.
Evaluate Real Need:
Don’t let banners and notifications push you into buying things you don’t need.
Read Reviews Carefully:
Some reviews can be manipulated, so focus on verified and detailed feedback.
Festive sales can offer good bargains, but not every flashy discount is real.